Writing · short reads on capturing demand
Notes on where the work hides.
Short pieces on conversion, local SEO, AI intake, and the small decisions that decide whether a Tuesday-morning Google search turns into a booked job.
- 2026-05-11
The Tuesday Bride: Why three salons came up on Google and only one got the booking
A bridesmaid needs wedding hair in four days. Three local salons show up. Why two of them never get a tap, and how the third locks in $1,200 of revenue in two minutes.
- 2026-05-10
The 7pm Plumber: Why a missed call costs more than you think
How a strong Google Business Profile and an AI Concierge work together to capture the after-hours bookings that quietly slip away from NZ service businesses.